Google has been blasted by education experts for ‘ruining Christmas’ because of the way it ranks search results.
Research carried out by Exam Papers Plus suggests that each year over a million children are typing into Google whether or not Father Christmas is real.
The results speak for themselves.
‘When exploring the answer provided by the worlds leading search engine, Google displays an article with an opening sentence saying “as adults we know Santa Claus isn’t real”,’ wrote the company, which provides exam papers to teachers and tutors around the country.
‘The article written by online publisher Quartz, aims to give advice to parents regarding what to say when your child asks “Is Santa Real?” but doesn’t realise that the opening sentence of their article is the first to be seen by over a million children worldwide, shattering their beliefs instantly.’
The company says it analysed Google search data surrounding Santa and found that on average, 1,116,500 children ask Google “Is Santa Real” each year.
Now the teachers want the tech giant to amend the search results to protect children from stumbling across the answer.
‘Google is ranking this article on Quartz as the no.1 result based on the authority of the domain and reliability of the content,’ explained Stephen Kenwright, Technical Search Engine Optimisation director at Rise at Seven.
‘Google’s algorithms choose the answer which bests answers the question searched, taking safety into consideration all whilst being factually accurate.
‘This means sites that get referenced in the press most often – other national media, and Wikipedia – because they are the safest answers to display.’